AI workflow automation for UK SMEs. Bristol-based AI consultant. Systems you own.
I build practical AI systems for enquiry handling, quoting, customer support, CRM updates and reporting. They fit the way your business already works, connect to the tools you already use, and are handed over so you own and understand them.
I have spent 20 years running businesses, including a 40-person printing company, fashion brands, ecommerce platforms and software products. I know how much time disappears into missed enquiries, repetitive admin, unclear processes and tasks that only one person knows how to do.
Bring me the workflow costing your team the most time. I will map it, and tell you whether AI is the right answer.
Products built the way yours would be: monitored, documented, and owned by the people who use them.
Always-on customer service across web chat, WhatsApp, and voice. Fewer missed enquiries, faster first response, consistent answers without a 24/7 rota.
24/7 cover across three channels, one brain. Triage, route, book, never missed a call.
An AI-curated short-breaks site for UK travellers. Discovery, pricing and packaging run as a workflow, with the data layer owned end to end.
Live rates from £68 to £307 across eight destination pages. No fabricated prices.
My own streetwear brand, built end to end: a custom storefront, an in-browser cap designer with its own thread-colour engine, and a print pipeline that renders and fulfils every order.
Designer to print-ready file to Printful, automated. The storefront and the engine are mine, as is the Shopify e-commerce attribution and the margin maths behind every order.
This is the work I get hired for. Every line maps to a system I have shipped for a UK small business.
An AI voice agent or WhatsApp handler that answers out-of-hours, takes the booking or the message, and gets the right person notified. No more leads lost because the phone rang at 8pm.
An AI quote generator for trades businesses that pulls your price list, the job spec, and the customer history, and sends a clean quote before the lead goes cold.
An AI customer-service workflow that handles the repetitive tickets across web chat, email and WhatsApp, escalates the rest to a human, and writes up the conversation for the team.
A LinkedIn and email pipeline that searches for the right prospects, scores them against your fit criteria, drafts messages in your voice, and pushes the replies into your CRM.
An internal report that summarises the week, the pipeline, the exceptions and the wins before your first coffee. Built once, runs every Monday.
For service businesses in growth, an AI workflow that absorbs the work that would otherwise mean hiring a fourth or fifth operator. The work gets done; the headcount stays lean.
I integrate AI using whatever is right for the job, and push you towards open source when it is the better answer. Most businesses end up running a mix, and get taught how to get more out of the tools they already pay for.
Most teams use these every day and get a fraction out of them. I connect them to your quoting, your inbox and your reporting, so the tool you already pay for starts doing the actual job. Meta's Muse for imagery too.
The open-source agent layer, running open-weight Llama, Mistral and Qwen. Self-hosted, no licences, no surprise bills, your data stays in the building. The AI systems I ship run this way, which is why they still work years later. See what an AI employee can and cannot do.
Downloaded, not rented. Nobody can reprice it or pull your free tier, so your quoting and reporting still work in three years.
discover → map → build → validate → deploy → improve
Build an end-to-end AI system for your operations, fixed price, six to eight weeks. Advise before you commit, day rate. Or enable your team to run it, including AI training. Full service list.
You work with the person who does the job, not a team you never meet. When you ask me to integrate AI into your business, you get practical AI systems and internal tools wired into what you already run. And if AI is not the right answer for your problem, you hear that straight.
AI consultant since 2019 · also co-runs Magic Dolphin, a Shopify-focused growth agency
Testimonials from my work with Magic Dolphin
Jim'll Paint It, Shirtbox, Dogecore and more. See the client results.
Some clients want no generative AI in their marketing at all. With Jim'll Paint It we run the whole account that way. It is a standing option, not a pitch I make.
Put rough figures in. They do not need to be exact, only the right order of magnitude. If the answer is a few thousand pounds a year, that is usually worth a conversation.
You leave with a yes or no on AI for that workflow, a rough cost and timescale if you want help shipping it, and one thing you can run yourself before we speak again. No pitch.
Or start with a fixed price. The one-page local search audit is £149, no retainer. See the audit.
Enquiry handling, quoting, customer support, CRM updates, reporting, and the internal tools behind them. Shipped, handed over, and yours to run.
With the workflow, not the tool. Pick the process that eats the most hours or causes the most errors. If it is a fit it becomes your first build, and if it is not you will hear that on the first call rather than after a deposit.
It depends on the process, not a package price. Fixed scope once agreed, and a proposal in plain English. If AI is not the right answer for the workflow, you will be told straight.
No. Systems are built around how your team already works, with training, runbooks and support included so your people run them day to day. The goal is a system your team trusts, not one that needs a specialist on call.
Expedient AI is based in Bristol and works with small and medium businesses across the South West and the rest of the UK.
Replies within one working day. Send one workflow, one sentence on what hurts about it, and a number: volume, hours lost, or errors a week.